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Yolette singing

The music industry is a competitive place. In order to stand out, it’s important to have a strong and unique brand voice. But how do you discover what your brand voice is? Here are seven steps to help you find it.

1. Find your voice.

Your voice is what makes you unique as an artist. It’s the combination of your vocal range, tone, and delivery. It’s what allows you to connect with your audience on an emotional level.

If you’re not sure what your voice is, start by listening to other artists and identifying the qualities that you like. Then, experiment with different sounds and styles until you find something that feels natural to you.

2. Diversify your sound.

Don’t be afraid to experiment with different genres and styles. This will help you find your niche and develop a sound that’s all your own.

3. Create a visual identity.

Your visual identity is how you present yourself to the world. It includes your style, your branding, and your artwork.

Your visual identity should be consistent across all of your platforms, from your website to your social media accounts. This will help people to easily recognize you, and it will make you more memorable.

4. Develop a stage persona.

Your stage persona is how you present yourself when you’re performing. It’s the combination of your stage presence, your energy, and your interactions with the audience.

Your stage persona should be an extension of your visual identity. But it should also be something that’s unique to you, and that you’re comfortable with.

5. Build a social media following.

Social media is a powerful tool for connecting with your fans and promoting your music. If you’re not already active on social media, now is the time to start.

Choose one or two platforms that you’re most comfortable with, and focus on building a following there. Then, post regularly, and interact with your fans as much as you can.

6. Engage your fans.

Your fans are your biggest asset. They’re the ones who will buy your music, come to your shows, and spread the word about you.

So it’s important to engage with them as much as you can. Respond to their comments, share their content, and give them exclusive access to your music and your life.

7. Create unique content.

People are always looking for new and interesting content. So if you can create something that’s unique, you’ll be more likely to stand out from the crowd.

This could be anything from a blog post to a video series. Just make sure that it’s something that you’re passionate about, and that you think your fans will enjoy.


If you’re pursuing a career in the music industry, it’s important to develop a strong brand voice. 

This will help you stand out from the competition and attract attention from potential fans and industry professionals. There are a few key steps you can take to discover your brand voice. 

First, take some time to assess your strengths and weaknesses. What are you good at? What do you enjoy doing? What makes you unique? Once you have a better idea of your strengths, you can start to develop a brand voice that is authentic and engaging. 

Next, consider your target audience. Who are you trying to reach with your music? What kind of music do they like? What are their values and beliefs? When you know who you’re trying to reach, you can start to craft a brand voice that resonates with them. 

Finally, be consistent with your brand voice. 

Once you’ve found it, stick with it!

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