With the rise of streaming services and the internet, the way that people consume new music has changed drastically in recent years. This has had a huge impact on the way that major labels discover new artists.
In the past, labels would sign artists that they thought had potential and then turn them into stars. However, nowadays, labels are more likely to sign artists that have already established themselves online. This is because they know that these artists already have a built-in fan base that is willing to support them.
Find out 3 main ways to get discovered by major record labels.
Use Social Media to Promote Your Music
Social media has made it easier than ever for people to share music with each other. If someone discovers a new artist that they like, they can post about them on Facebook, Twitter, or Instagram and their friends will see it. This can lead to a domino effect where one person introduces a new artist to their entire social circle.
Record labels are always on the lookout for new talent, and they are constantly monitoring social media for any mention of new artists. If a label sees that an artist is starting to gain traction online, they will often reach out to them to see if they are interested in signing a record deal.
Labels can also find artists by using industry-related hashtags. For example, if a label is looking for new hip hop talent, they may search for the hashtag #unsignedrapper. This will bring up all of the rappers who are unsigned and looking for a record deal. The label can then go through and listen to the music of the artists they are interested in.
In the age of social media, it has become easier than ever for artists to build a following and get noticed by record labels. If you’re an upcoming artist, make sure you’re active on social media and you could be the next big thing.
People Should Be Talking About You
There are many ways that labels discover new music, but one of the most common is through word-of-mouth.
In the past, word-of-mouth was the primary way that people found out about new music. If someone liked a band, they would tell their friends about them and hopefully those friends would check them out. This process is still used today, but it is now done on a much larger scale.
Bloggers and music critics are people whose opinions about music carry a lot of weight. If a blogger or critic writes about an artist and says they’re worth checking out, people will usually listen.
If you’re a music fan yourself, you know how important it is to tell your friends about the artists you love. Well, it turns out, your friends aren’t the only ones who are listening. Record labels are always on the lookout for the next star, and they often find out about new artists through the fans.
Be Proactive and Perform
Labels also scout talent at live shows. If an artist is putting on a great live show, it is likely that a label will want to sign them.
Live shows are a great way for record labels to uncover new music artists because they can see the artist in action and how they interact with the crowd. It also allows them to gauge the artist’s popularity and how they compare to other artists in their genre.
This is a great opportunity for artists to get their start in the industry. If you’re an aspiring music artist, make sure to play as many live shows as possible. You never know who might be in the audience, ready to sign you to their label.
Conclusion
Major labels typically find their artists in one of three ways: online platforms, by word-of-mouth, or live shows. While there is no surefire way to guarantee success as an artist, these methods have proven to be effective in the past and continue to be used by major labels today.
Record labels are always on the lookout for new talent so build up your fan base and make yourself known by establishing yourself as someone worth knowing.
